We connect the world's biggest brands with the best creators in gaming
Makeshift Partners is the strategic advisory that helps brands and IP owners navigate Roblox, Fortnite, and Minecraft. We match them with the right native creators to build experiences that actually work, or integrate into top games.
Let's TalkBrands we've brought into the game
KPop Demon Hunters
Matched Netflix with Twin Atlas to create an original Roblox game based on the most watched movie of 2025.
Basketball: Zero
Connected Luka Dončić's team to Current, creators of the #1 basketball game on Roblox for a limited time event that peaked 3x higher than NBA 2k26.
Beauty Meets Gaming
Facilitated Good Gamers' first beauty integration with L'Oréal and Valentino fragrances on Roblox, a gaming-industry first.
LEGO × Driving Empire
Brought LEGO vehicles into the #1 driving experience on Roblox with a new Derby game mode, connecting the LEGO Group with Voldex's massive player base.
LEGO × Brookhaven
Integrated LEGO City into Brookhaven, Roblox's most popular social roleplay experience with a scavenger hunt event reaching millions of players.
LEGO Fortnite Game Jam
Produced a game jam in Billund, Denmark at the LEGO Group's HQ. Brought 14 of the top UEFN developers, but none of them could beat us at trivia night.
NINJAGO in Creatures of Sonaria
Brought one of LEGO's most iconic franchises into the UGC gaming space, connecting the Ninjago IP with native Roblox creators.
NINJAGO in Dragon Adventures
Brought the LEGO Group into Dragon Adventures on Roblox, connecting one of the platform's most popular creature-collecting games with LEGO's iconic brand.
Brick-Themed MC Championship
Produced a special LEGO-themed edition of Noxcrew's MC Championship, the largest creator event series in UGC gaming.
Minecraft Server Acquisition
Advised on the acquisition of InPvP, now the #1 earning Minecraft partnered server with 8x year-over-year growth.
Sia × Clip It
Brought Sia onto Roblox for the first time in a holiday update featuring 3 songs, 5 emotes, and 5 UGC items. Over 1M player-created Sia clips were uploaded.
L'Oréal Professionnel × Clip It
Brought L'Oréal Professionnel's annual Style & Colour Trophy competition to Roblox, letting players vote on their favorite digital stylists.
Most agencies sell you their developers. We find you the right ones.
Billions of hours are spent in UGC gaming platforms every month. Your audience is already there. But launching a game that actually resonates requires the right concept, the right creator, and deep platform knowledge.
Most companies in this space are game studios. When you hire them, you get their team, even if they're not the best fit for your IP. That's a structural conflict of interest.
We work differently. We know every top creator across every major UGC platform. We match your brand with the perfect native development team: the people who already have the audience, the platform expertise, and the creative vision to do your IP justice.
"Don't have the right concept? No one will click. Don't have the right team to build it out? No one retains. But sometimes you have the chance to work on the right IP with the exact team capable of doing it justice."
— Ben Sarraille, Co-Founder
From strategy to live-ops, end to end
Strategy & Platform Selection
We help you figure out whether, where, and how to enter UGC gaming. Which platform fits your audience? What format will work for your IP? What does success actually look like?
Creator Matching
From our network of top developers across Roblox, Fortnite, Minecraft, and emerging platforms, we identify and vet the perfect team for your project, matching creative style, audience overlap, and technical capability.
Production Oversight
We manage the relationship between your brand and the creator team end-to-end: scope, timeline, IP compliance, quality assurance, and platform submission. You stay focused on your brand, we handle the build.
Growth & Live Operations
Launch is just the beginning. We drive ongoing engagement through cross-promotion, UGC items, seasonal events, creator collaborations, and community building to keep your game alive and growing.
The largest network of native UGC creators
We know every top creator so you don't have to.
Our deep relationships across the ecosystem give us access to the builders who matter most. We talk to them all regularly so we understand each team's strengths, track record, and audience.
Built by people who grew up in this space
Ben Sarraille
15 years as a creator in the UGC space. Trusted by industry execs as a go-to voice on the future of gaming. 8,500+ followers and growing.
LinkedIn →
Trent Hensler
Ex-Head of Fortnite at Voldex (a16z-backed). Brokered the first-ever UGC brand deal (Kellogg's, 2016) and the first in Fortnite (Samsung, 2019). Led the largest Fortnite game acquisition to date with a 6-month ROI. Grew the #2 largest Minecraft game from 800 to 33,000 CCU. Has worked on more brand deals than anyone in UGC.
LinkedIn →Ready to bring your brand into the game?
Whether you're exploring UGC gaming for the first time or looking to scale an existing presence, we'd love to talk.
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